Wymondham Magazine lettering

Heritage Museum Welcomes You to “1940s Day” WWII Exhibition

Neil Haverson Published: 02 July 2025

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Two children dressed as evacuees sitting on a bench
"Heritage Museum is staging a 1940s Day with free admission".

At the beginning of the Second World War, the Government introduced the motivational poster “Keep Calm And Carry On”. The idea was to raise public morale in the face of air attacks on our cities and towns. The slogan became popular and is still a favourite today, appearing on mugs, tea towels and other products. Other phrases intended to promote community spirit included “Digging for Victory” and “Make Do and Mend”.

Gas masks were issued. Food and clothes were rationed. Everything, from saucepans to toothbrushes, was in short supply. Children were evacuated from cities to the countryside.

Woman holding a shovel
Museum volunteer Laura off to dig for Victory..

Eighty years on since the end of the war, all this seems a long way from today’s society. We have the luxury of showers, whereas in the 1940s, families were restricted to five inches of hot water for a bath. But those days and the sacrifices made must never be forgotten. So, to remember life during the Second World War and celebrate victory, Wymondham Heritage Museum is staging a 1940s Day on Saturday July 5th, 10am to 5pm, with free admission.

The museum’s volunteers have laid on a packed programme with something for both adults and children. The programme includes, but is not limited to, live music of the period with The Swingtones, military vehicles and re-enactors in period costume, code-breaking, poetry, 1940s children’s board games, and stalls offering local produce such as honey, jams, marmalade, and traditional sweets.

Map
The 1940s game ‘Beat the Blitz’..

This is all in addition to the museum’s existing permanent war displays, like the recreated Anderson Shelter or the Echoes of Valour display.

The day shall also include the Masters of the Air exhibition, telling the story of GIs in Wymondham. (In the event of bad weather, the museum’s outdoor activities will move to the Church Hall.)

Woman
Georgette Vale as Ethel Gooch, your tour guide..

There is so much to see and do. You will need to, well…keep calm and carry on.

Put Saturday July 5th in your diary, and come and enjoy the wide range of events and activities. 10am-5pm – and remember, admission is free!

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