Wymondham Magazine lettering

25th Anniversary of Middletons

Sponsored Content

Fiona Hare Published: 01 June 2024

Facebook iconTwitter iconWhatsApp icon
Black framed shop frontage with clothing in window displays

Middletons is a family run, independent fashion clothing and footwear retailer, catering for both men and women. This year we will be celebrating our 25th anniversary!

The clothing store was established in 1999, by my father-in-law Roger and husband Guy Hare, a few years later I joined the team. Our daughter Eloise worked in the business whilst studying and continues to help with modelling for social media posts when she is between acting roles.

We aim to offer high-quality products and great customer service. Because we both do all the buying for the shop, we aim to listen to what our customers are asking for, then we try to find brands that can deliver those products. We also know the fit, sizing and details about the garments so we can advise you based on your needs. It is good to know that so many people value this personal service from a local business.

Lady with dark curly hair holding shoes in shop
Fiona Hare runs Middletons together with her husband Guy.

Since we started in 1999, Middletons has seen many changes. We had a shop refit in the early 2000s, we tried to choose a design and fittings that would stand the test of time. We have seen some clothing brands come and go and others that still remain popular today, for example Barbour, Olymp shirts, Bruhl trousers, Seasalt, Robell and Rieker footwear.

We are always looking out for new brands that we think our customers will love and eagerly await their reaction. It is an ever-changing industry so you have to be able to adapt and try new things as well as sticking to what works.

We have a lot of well-known brands that you might find online or in the bigger towns and cities, therefore customers have the convenience of shopping for their favourite brands closer to home, without the hassle of traffic and parking or returning unwanted items in the post. They can try things on in a calm, relaxed environment, with the bonus of receiving personal service.

Shop display of dresses and tops

For Spring/Summer 24 we have introduced a few new brands. For men we have Marshall Artist and Religion, both of them are fairly new British brands. And for ladies One Summer and Dress Addict who make cotton dresses, skirts and tops perfect for summer days and holidays!

Our footwear collection consists of brands that value the importance of comfort in their designs but also are stylish and fashion focused too. Price is key for most people right now and we try to deliver good value with prices starting at £30 and rarely above £150 for a pair of high quality leather boots. We also offer a range of Vegan footwear for our customers who choose not to wear leather. Synthetic footwear has moved on a lot in the last few years and is now breathable and can actually be more practical in wet weather!

We enjoy being based in such a friendly and supportive community. Many of our customers have become our friends and often just pop in for a chat. We have been lucky to be invited to hold our seasonal fashion shows at the beautiful Wymondham Abbey, these have been really fun evenings with all of our models being volunteers from the local community.

We still have people come into Middletons who may have lived in Wymondham for a while and have never been into the shop before, or those who have preconceived ideas about what we do. I would say please come and give us a look. You may be surprised and you will get a warm welcome and can enjoy just browsing. There are some great independent shops in Wymondham so explore your local town and see what it has to offer!

Facebook iconTwitter iconWhatsApp icon

Read our July E‑Edition in full:

Latest issue